Creating Your Print-on-Demand Home Decor Brand

Maya Angelou once said “You can’t use up creativity. The more you use, the more you have.”

If you’re bursting with ideas and need help making them reality, creating a print-on-demand business could be the way to go. More and more creatives are getting in on the act – the print-on-demand market is expected to reach $87.1 billion by 2033, creating unprecedented opportunities for entrepreneurs, artists and influencers all over the world.

Semiya and Printful make it easier than ever to bring your ideas to fruition and create your very own print-on-demand home decor brand. 

Define Your Niche and Brand Identity

The very first thing to think about is to clearly identify your brand’s positioning in the market and how you’re going to reach your audience. When it comes to defining your brand, here are some key points: 

Niche

Identify your target audience. Are you catering to minimalist home decor enthusiasts, bohemian spirits, or modern families? Check out trends and identify a niche that gels with your style.

Brand Identity 

Develop a brand story and visual identity that resonates with your target audience. Reach out to branding experts like Semiya to help you craft a compelling and consistent brand identity.

Unique Selling Proposition (USP)

What sets your brand apart? What can you offer your audience that no one else can? Is it your unique designs, sustainable materials, or personalized customization options?

Curate Your Product Line

When creating your print-on-demand home decor brand, try to find that gap in the market, identifying the kinds of home products that might benefit from a design update. There are so many functional home decor items that can be made to look beautiful with dazzling, original designs: 

Cushions

Design eye-catching patterns, from abstract art to nature-inspired motifs. Consider using high-quality materials like linen, velvet, or cotton, and consider how your designs will harmonize or contrast with the fabrics.

Print Art

Create a range of prints, from minimalist line art to bold, colorful illustrations. You can offer various sizes and framing options to cater to a wider range of needs.

Bath Accessories

Design matching sets of soap dispensers, toothbrush holders, and bath mats. Focus on practical yet stylish designs, creating specific themes based on nature or the sea, for example.

Glasses and Cups

Create unique designs for mugs, wine glasses, and water bottles. Consider using ceramic, glass, or stainless steel, and consider how the material will complement your designs.

Partner with Print-on-Demand

You can have the best designs in the world, but it means nothing if you can't fulfill the orders. Partner with a reliable provider like Printful, who can cater for a wide range of print-on-demand business ideas with a large selection of products and high-quality printing.

Once you've chosen your fulfillment partner, launching your brand will be easy, with just a few short steps to get up and running. Here are the steps you’ll take when setting up a print-on-demand business.

Set Up Your Account

Create an account, connect your online store, and upload your designs. With Printful, sign-up is free and creating an account takes just a few minutes.

Choose Your Products

Select the products that align with your brand and target audience. With Printful’s free Design Maker, you can create your own custom designs, letting your originality shine through. 

Set Your Prices

You’re in total control when it comes to setting prices and budgeting accordingly. Consider factors like production costs, shipping, and your desired profit margin.

Build Your Online Presence

A sprinkling of marketing magic is needed to get your print-on-demand brand out there and create engagement with your audience. Here are some of the best ways to get your audience’s attention:

Website

Your website is your brand’s shop window. Create a user-friendly, engaging website, one that perfectly showcases your products and brand story. 

Social Media

Use platforms like Instagram and Pinterest to visually showcase your products and engage with your audience. Make sure you post frequently and use a consistent tone of voice.

Content Marketing

Create blog posts, tutorials, and style guides to attract and retain customers. Content marketing asserts you as an authority and helps with your website’s SEO, boosting traffic and increasing your brand’s visibility online.

Email Marketing

Get creative with engaging email marketing campaigns. Build an email list and send regular newsletters with promotions, new product announcements, and exclusive offers.

Need help with your marketing magic? Semiya can build your online brand and connect with your niche audience. Contact us today to find out more.

Promote Your Print-on-Demand Brand

Get the message out about your brand with extra promotional campaigns, solidifying a loyal audience. Here are a few marketing strategy tips to consider:  

Social Media Advertising

Use targeted ads to reach your ideal customers. Get to know the nuances of each platform, leveraging their strengths and weaknesses to use them effectively.

Influencer Marketing

Collaborate with home decor influencers to promote your products. Influencer marketing is used by all the world’s biggest brands and is very effective at reaching a wider audience.

Paid Advertising

Run Google Ads campaigns to drive traffic to your website and increase your core audience size. Paid advertising can help you capture the people searching for the kind of art prints or home decor that you’re offering. 

SEO

Optimize your website and content for search engines to improve organic visibility, driving your website up the rankings on Google, increasing your audience and, ultimately, boosting sales.

Tracking Success

Without the right metrics, you’re shooting in the dark. Make sure you have the right data to measure whether your marketing campaigns are working or not.

Scale Your Print-on-Demand Business

Once you've launched your brand and you're getting those all-important first few sales, the world is your oyster. When you’re ready to scale up to the big time, implement the following ideas to grow your business:

Expand Your Product Line

Introduce new products that can cater to evolving market trends, whether it’s new textures, colors or patterns. You could also provide variations on existing products, such as a more affordable or a luxury version.

Explore New Sales Channels

Explore new sales channels to reach a wider audience. Online marketplaces such as Amazon, eBay and Etsy are just some of the platforms to consider if you want to expand your business..  

Automate Your Business

Use tools to streamline your operations, such as automated order fulfillment and inventory management. Printful’s easy-to-setup API (application programming interface) can streamline the entire supply chain.

Get Started

Whether it’s print-on-demand art prints or original home decor, following the tips above will help you leverage the power of print-on-demand to build a thriving home decor brand.

Remember, consistency, creativity, and a strong brand identity are key to success. At Semiya, we're experienced in helping brands develop their identity.

Take a look at a recent project to see how we help with everything from copywriting and brand strategy to brand design, and full brand development.